Metart COO, Shaun Lenihan, is pleased to announce that the company has acquired VivThomas.com for its Metart Network of adult entertainment properties.
Metart and Viv Thomas entered into a website management agreement in March 2013. When Viv Thomas recently announced plans for his retirement, negotiations were opened, culminating in the outright purchase of VivThomas.com by Metart. The change of ownership will have no effect on existing affiliates as they are already in the Metart program.
A fixture in the international adult market since the early 1980s, Viv Thomas has created an instantly recognizable style and crafted a massive catalog of high end erotica.
In collaboration with his wife and a support crew of artists and technicians, the VivThomas brand delivers beautiful people in wonderful places and combines passionate, explicit action with intense, pure emotion. Long recognized as a leader and innovator of lesbian erotica, VivThomas.com also offers boy/girl content, further broadening the appeal of the brand.
The Viv Thomas motto - "A Cut Above The Rest" - is a guiding principle of the company that has earned it a large and loyal fan base as well as numerous awards and the respect of leading industry professionals.
Viv Thomas was delighted to hand over the reins to Metart who will carry the VivThomas brand forward as their own, while honoring the style and vision of its creator.
Speaking from his base in Portugal, Viv Thomas said: "My career has been a roller coaster ride with all the thrills and joy, ups and downs, and the pure pleasure of working at something I loved. VivThomas.com and Metart is the perfect match, I can't wait to see what the future holds."