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Metart Acquires VivThomas.com

Metart Acquires VivThomas.com

Metart COO, Shaun Lenihan, is pleased to announce that the company has acquired VivThomas.com for its Metart Network of adult entertainment properties.

Metart and Viv Thomas entered into a website management agreement in March 2013. When Viv Thomas recently announced plans for his retirement, negotiations were opened, culminating in the outright purchase of VivThomas.com by Metart. The change of ownership will have no effect on existing affiliates as they are already in the Metart program.

A fixture in the international adult market since the early 1980s, Viv Thomas has created an instantly recognizable style and crafted a massive catalog of high end erotica.

In collaboration with his wife and a support crew of artists and technicians, the VivThomas brand delivers beautiful people in wonderful places and combines passionate, explicit action with intense, pure emotion. Long recognized as a leader and innovator of lesbian erotica, VivThomas.com also offers boy/girl content, further broadening the appeal of the brand.

The Viv Thomas motto - "A Cut Above The Rest" - is a guiding principle of the company that has earned it a large and loyal fan base as well as numerous awards and the respect of leading industry professionals.

Viv Thomas was delighted to hand over the reins to Metart who will carry the VivThomas brand forward as their own, while honoring the style and vision of its creator.

Speaking from his base in Portugal, Viv Thomas said: "My career has been a roller coaster ride with all the thrills and joy, ups and downs, and the pure pleasure of working at something I loved. VivThomas.com and Metart is the perfect match, I can't wait to see what the future holds."

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The Science and Psychology of Erotica...for Loving Couples

[Photo credit: Miguel Pires da Rosa, original image via Wikimedia, Creative Commons licensed.]

For a single, romantically unattached individual, graphic erotica is a natural, obvious, and even necessary part of a satisfying sex life. We all have needs, sexual needs, and viewing erotic photos or videos is a convenient, effective, and powerful stimulant — readily available fuel to ignite the libido and inspire orgasmic activities. But savoring sexual entertainment in private, when one is alone, can present problems, challenges, and even opportunities for personal growth, when the individual becomes part of a couple.

A recent study, published in the peer-reviewed Journal of Sex & Marital Therapy, examined the effects and influences of erotica and porn on the relationships of heterosexual couples. Kevin Alderson and Marley Resch, leading a team of Canadian researchers, recruited 340 females to participate in the study. The participants, students or employees of a college in western Canada, ranged in age from 18 to 41 and all were in committed relationships with males who admitted to consuming pornography.

The study's participants completed a range of online questionnaires to determine their personal porn viewing habits, and their so-called "distress level" regarding sexually explicit material. They were also asked if they felt that their partners were honest and open about pornography consumption, as well as their general satisfaction with their relationships.

Not surprisingly, Alderson and Resch's study found that women who felt that their partners were truthful about their use of erotic entertainment reported higher levels of satisfaction with their relationships as well as lower levels of distress about erotica.

The study also examined couples who viewed erotic materials together. While couples who mutually consumed porn reported no significant impact on overall relationship satisfaction, a lower distress level was revealed.

While enjoying erotic entertainment goes hand in hand with autoerotic activity, and is considered by many an intensely private and personal matter, the study revealed that openness and honesty are key to successfully integrating adult entertainment into a committed relationship.

Dr. Frances Walfish, Psy.D., a noted author and psychotherapist, supported the study's conclusions. "Being honest about pornography use with a partner indicates that the person is comfortable with their own sexuality and the things that sexually titillate, stimulate, arouse and turn-on their excitation,” she explained to MedicalDaily. Dr. Walfish added that, “When both partners are equally open sexually and emotionally, pornography can be an exciting, wonderful foreplay. Often, watching can stimulate ideas, themes and scenarios that can elicit spontaneity and adventure for the couple."

Truer words have seldom been spoken — all the more reason to share and enjoy the Sexart experience with a lover!

[Photo credit: Miguel Pires da Rosa, original image via Wikimedia, Creative Commons licensed.]

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